The E-Myth is a small business classic. It tells small business owners that they should spend as much time working on their business as working in it, for it, or through it. The book idolizes McDonald’s as a business, not because it believes modern industrial society should be polluting our internal organs as much as it pollutes our surrounding environment, but because McDonald’s became a success because its founders worked on it more than through it/in it/etc. Every last thing in a McDonald’s is systematized and governed by precisely articulated rules. A McDonald’s is practically a machine that happens to have human parts.
Posted February 14, 2009 at 1:16pm
